Last but not least: I am also a picnic blanket

We are already familiar with posters that you can tear off and take with you from New York: the Mullen Lowe agency asked passers-by to "steal" the posters on behalf of the airline Jetblue and gave away vouchers (Werbewoche.ch reported). Rosapark from Paris took an even more direct approach to reusing advertising subjects: take a poster, get a picnic blanket. And rather pretty blankets designed by illustrators. The dispenser is the trendy French drink Fruits and Wine - a mixture of... that's right, fruit and wine. According to Net "a wine drink with a low alcohol content that combines the fine fruit flavor of natural fruit juice or extract with the fresh character of wine." In the past, printed bath towels were handed out as promotional gifts - today, picnic blankets are hung on poster stands. (hae)