HSK: Anja Bundschuh heads new Berne branch office

Based in Bern, the 47-year-old will not only provide communications consulting for clients in Switzerland, but will also build up HSK's public affairs activities for Swiss and German clients in particular. Anja Bundschuh: "In my consulting work to date, I have learned that there is a great need for communications work by Swiss companies in Germany, but also vice versa. For these companies, we would like to offer cross-border solutions with HSK in the future, also from the Bern location. In addition, one of my main focuses will be to position HSK as a public affairs consultancy for demanding tasks in both country markets and with reference to the EU in Brussels."

Anja Bundschuh has fifteen years of management experience in public affairs and government relations in international companies in the media and e-commerce sectors as well as industry associations. Until 2010, she headed the Public Affairs Europe department of E-Bay International in Bern for over seven years. She was responsible for the strategic positioning and implementation of integrated communication campaigns at the EU level and for thirteen national companies. Prior to that, she headed, among other things, the governmental affairs department at E-Bay Germany, the media law/media policy department of the Kirch Group in Munich, and the political EU work of the German trade association of the private broadcasting and telemedia industry (VPRT) in Brussels. As part of these activities, she held board positions in various international and national industry associations, including the Deutscher Industrie- und Handelstag (DIHK) and the Bundesverband Deutsche Industrie (BDI). For the past four years, she has worked as an interim manager and expert in strategic communications and public relations for companies and institutions in Switzerland.

Anja Bundschuh studied journalism, economics and law in Munich and holds a doctorate (Dr. rer pol). She has many years of experience as a lecturer in media studies at the University of Düsseldorf and BAW Munich. Hartmut Schultz Kommunikation has been advising and supporting companies, investors, institutions and management in their communications and media work since it was founded in 2002. One focus of her work is in the areas of reputation management as well as in special situations such as conflicts, crises, change processes or transactions.