Havas: Tibet burns out of desperation
On Human Rights Day, Havas Worldwide Zurich is raising awareness of self-immolations for the Swiss-Tibetan Friendship Society (GSTF).
On December 10, Human Rights Day is celebrated worldwide. On this symbolic date, Havas Worldwide Zurich, on behalf of the GSTF, reminds us that human rights violations in Tibet are a sad part of everyday life. 143 self-immolations since 2009 tragically show how desperate the situation in the country is. The agency addresses the problem with an intelligent subject. It shows the ignition surface of a matchbox. If you look a little closer, you will discover numerous praying monks. The stunning and powerful trompe l'oeil is used in a poster campaign throughout Switzerland. A short commercial accompanies it in numerous cinemas in all major cities.
The GSTF will also be holding a stand campaign in several cities on December 10, at which postcards with the motif will be distributed. The addressee is Federal Councillor Didier Burkhalter. A large number of postcards will be sent to remind the foreign minister to take advantage of his visit to his Chinese counterpart Wang to call for an early visit to Tibet by the UN High Commissioner for Human Rights.
Responsible at the Swiss-Tibetan Friendship Society (GSTF): Chodar Kone (Coordination), Thomas Büchli (Finance). Responsible at Havas Worldwide: Frank Bodin (overall responsibility), Folker Wrage (CCO), Michael Kathe (CD), Mathias Bart (text), Denis Schwarz (art direction), Jonas Brändli, Ladina Scholz (consulting), Toni Gadza (print production). Film/Photo/Production: Jonathan Heyer (photo), Fluxif (film + image editing), Dhondup Tersey/All in Production (photo production), Damaris Eigenheer (styling), Jeannette Müller (prop), Jingle Jungle (voice recordings), Patrick Andersen (SFX and mix), Setaprint (poster printing), Neidhart + Schön, Scanwork (printing of various communication media).
