JWT+H+F: New print motifs realized for Das Magazin

The national ad campaign for Das Magazin, which has been running since the beginning of the year, has been expanded in recent months to include a series of new visuals. JWT+H+F developed the new visuals.

The national advertising campaign for Das Magazin, which has been in use since the beginning of the year, has been expanded in recent months to include a series of new motifs. JWT+H+F developed subjects that primarily communicate the positioning and quality of the magazine, which is now almost 40 years old. Others advertise special issues, such as the special editions on topics like cars or fashion. Further advertisements will follow on an ongoing basis.

Responsible at Das Magazin: Thomas Estermann (Publishing Director), Finn Canonica Editor-in-Chief), Oliver Burger (Area Sales Manager). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann (CD), Reto Baumann, Jennifer Rimann (consulting), Enrico Bachmann, Mathias Bart (text), Grischa Rubinick ( AD), Mischa Annen, Victoria Iwaszkowska (graphics/DTP).

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