Microspot.ch stages federal council election with Lego
The digital marketing agency Blueglass Interactive has linked the colorful Lego bricks to the current Federal Council election for the online retailer Microspot.ch.
In cooperation with the Lego association Swisslug, the Federal Palace, the National Council Chamber, the official Federal Council photos of the last three years and the swearing-in of the Federal Council were recreated. The action is intended to draw attention to the Lego range from Microspot.ch.
The making-off of the Lego models including quotes from the Lego builders is presented by Microspot.ch. on your own blog. In addition, the models were professionally photographed in the right light and look confusingly similar to their lifelike counterparts. The photos of the models and a detailed explanation of the process of the Federal Council elections can be found in a second post on the blog.
All the Lego buildings were made available to Watson for reporting in the run-up to the Federal Council elections. The news portal used the National Council Chamber to recreate the course of the Federal Council election in a stop-motion video and at the same time presented its own forecast on the outcome of the election. The video was very well received on social media and initiated some discussions on today's Federal Council election.
