Lesch+Frei: Campaign for petroleum association realized

The range of petrol station stores is part of the modern lifestyle. It meets the shopping needs of night owls, but above all of people who have to work at night. However, night-time opening hours are sometimes politically controversial. Lesch+Frei Zurich was commissioned by the Petroleum Association to develop an image campaign for petrol station stores. The agency's strategy: to show how many people are happy to have a place where they can do their essential shopping quickly and conveniently night after night. Or can take their snack break, even if it's at four in the morning. Accordingly, the implementation combines an inviting night-time image of a petrol station and store with correspondingly direct statements.
The campaign is being launched this week with advertisements and posters in the greater Zurich area.
Responsible at the Petroleum Association: Dr. Rolf Hartl (Managing Director), Tülay Ergin (Advertising Manager). Responsible at Lesch+Frei: Peter Lesch and Thomas Lüber (CD and text), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Barbara Meier (polygraphy), photography and image processing: Scheffold.Vizner.