Alexander Jaggy leaves Jung von Matt/Limmat after 14 years
Alexander Jaggy, Executive Creative Director and partner of Jung von Matt/Limmat, has decided to leave the agency at the end of May 2016 after 14 years. ECD Samuel Christ is also leaving the agency.
"I want to turn over a new leaf. That's why I'm pushing myself into the green field. I have thought long and hard about this step," says Jaggy, explaining his departure. Jaggy returned to Zurich in 2001 after working for several years in Hamburg and London for the launch of Jung von Matt/Limmat and has played a key role in the company's success and digital shift. Today, the agency brings together 85 employees from the areas of advertising, digital, social media, public relations, brand identity and data-driven online marketing.
Jaggy is responsible for many award-winning campaigns. For Julius Bär, he created "True to you", Switzerland's most awarded banking campaign, for Graubünden Ferien the two cult ibexes Gian & Giachen, for Migros the brand campaign "Ein M besser" as well as the initiatives "Generation M" and "Migipedia" and for Pro Infirmis the viral hit "Mannequins". Swiss International Airlines took off with his spot "Campari Soda" and for SBB he charmingly introduced smoke-free trains. In 2006, he even received a Gold Lion for the mini-work "Size" in Cannes. During his time at Jung von Matt/Limmat, he created creative highlights for clients such as Raiffeisen, Swiss Life, Blick, TCS, Rivella International, Vögele-Shoes, Swisscom, Mercedes-Benz, Smart, BMW and NZZ. In 2014, he was elected by the readers of Werbewoche Voted advertiser of the year. Alexander Jaggy has an EMBA in Creative Leadership, is a member of ADC Switzerland, ADC Germany and D&AD, and has been a juror for Best of Swiss Web for many years.
Samuel Christ, who will leave the agency at the end of June 2016, joined Jung von Matt/Limmat in 2006 as a junior copywriter. In 2012, he was promoted to Creative Director and in 2015 was appointed to the Executive Board as Executive Creative Director. Christ has received numerous national and international awards for his work. Among them Cannes Lions in the category Film and Digital and the Facebook Studio Award in Gold. Most recently, he won precious metal at Eurobest for the campaign "The great Escape" for Graubünden Ferien.
Roman Hirsbrunner, CEO of Jung von Matt/Limmat: "We very much regret the departure of Alexander Jaggy and Samuel Christ and thank them for all they have done for the agency over the past years. We are working intensively on a strong successor solution and are already in talks. As soon as this is determined, we will inform."
