BSSM and the twist with the sambuca
Haecky Import is having the Molinari Sambuca advertised by the BSSM advertising agency. The campaign for the well-known liqueur from Italy is aimed at both the intermediate trade and direct customers throughout Switzerland.
Although very diverse in use, the advertising presence in the B-to-C sector focuses on the classic use. The Corretto or the Moliretto, developed by the agency, is the most popular way to enjoy sweet anise liqueur. The campaign for Molinari Sambuca consists of measures for off- and on-trade. These include advertisements in daily newspapers, consumer magazines and special interest magazines, as well as posters and point-of-sale measures.
Responsible at Haecky Import: Mike Boehler (overall responsibility). Responsible at BSSM advertising agency, Basel: Urs Schneider (CD); Daniel Bard (AD); Hannes Müller (text); Daniela Geiser (desktop); Philipp Buser (consulting); Eugen Leu & Partner (photography).
