Havas Worldwide: Peace in the house
Sägesser windows are best known for their high safety standards. They also provide excellent noise protection. To highlight this feature, Havas Worldwide Zurich has launched two new print campaigns.
The subjects show how the windows transform the noise from outside into something quiet as soon as the sound threatens to penetrate inside. A jumbo jet thus becomes a paper airplane in the blink of an eye, and a leaf blower a mop. The message is just as simple: So quiet becomes noise. The subjects have been on display since the beginning of November.
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Responsible at Sägesser: Franz Schaad (owner). Responsible at Havas Worldwide: Frank Bodin (overall responsibility), Michael Kathe (creative director), Denis Schwarz (art direction), Yannick Schaller (text), Franziska Wiesner (consulting). Responsible at Fluxif: Achille Lietha, Martin Hernblad (compositing and CGI).
