Last but not least: So how now?

If agriculture worldwide were to switch to organic methods, this would have a clearly positive impact on the climate. An organic farmer produces only half as much CO2 as a conventional farmer or an industrial farm. Less CO2 in turn means less global warming. And less global warming means that our glaciers are melting more slowly. Just in time for the climate summit in Paris, Kargo Kommunikation implemented a nationwide, cross-media campaign for Swissaid on this topic - called "Mitigation" - in a playful and humorous way.

The Schneuwly couple, well-known from SRF, the chart topper Bubi Rufener (Bubi Eifach) and Yann Provenzano, a popular Facebook and YouTube star in French-speaking Switzerland, tackle the question of how an organic farmer from Nicaragua can save the Aletsch Glacier. The thoroughly creative answers and the complex facts are presented on a responsive Microsite explained and visualized using videos and interactive infographics.

The national campaign has been running since November 26. The topic is being staged on the microsite, in the newsletter, on advertisements, large-scale banners, YouTube True View and Masthead as well as within social media channels. (uma)

Responsible at Swissaid: Jon Andrea Florin (overall responsibility), Pia Wildberger, Eliane Baumgartner (project management, editing). Responsible at Kargo Kommunikation Bern: Christoph Balsiger (CD), Fabia Dellsperger (AD), Raïssa Fasel (graphics, web design), Nicole Gerber, Roman Lukanec, Manja Koschker (consulting), Re Wilk/Sugar & Peter v. Siebenthal (music), Beni Hirt and the swiss digital (web programming), Caspar Martig, Matthias Kallen and Dominik Gysin (film production), Konrad Mazanowski (animation), Cubera (banner), Mediaplus (marketing).