"Everything much easier with Schulthess machines".
To mark its 170th anniversary, Schulthess Maschinen is launching new washing machines and dryers. The company has commissioned Dotpulse to provide online marketing support for the launch of the new Spirit line of household appliances.
At the center of the online marketing measures is the Brand Experience Website. Banners, Adwords and advertising on Facebook lead interested, affine consumers to this brand experience website, which is intended to positively influence their decision-making process when buying a new washing machine. Interested consumers experience the features of the new machines interactively and multimedia-based on their screen. This is Schulthess Maschinen's first step towards a virtual showroom; the Brand Experience website will be successively expanded to deepen the brand experience.
Buying a washing machine or a tumble dryer is an investment decision that requires accompaniment. The potentials are identified by means of competitive questions on the Brand Experience website. A multi-stage e-mail marketing program supports the evaluation and purchase process.
Responsible at Schulthess Maschinen: Nicole Gillhausen (Head of Marketing). Responsible at Dotpulse: Nathalie Hämmerli (overall responsibility), Jon Uhlmann (development), Stéphane Hoenicke (campaining). Responsible at Y7K: Yves Sinka, Ruben Feurer (Design & Concept). Responsible at Hillton: Tobias Bonfanti, David Bertschinger Karg (director).
