Last but not least: Brandalism
As part of the Paris Climate Summit, the British project Brandalism placed fake advertising posters on 600 billboard spaces.
82 artists from 19 countries took part and designed subjects on the subject of climate change. All posters are available in the gallery of Brandalism to see. The focus of many works: Large corporations acting as sponsors at the summit. "Air polluters like Air France or GDF-Suez-Engie can present themselves as part of the solution through sponsorship - but they are part of the problem," denounces Joe Elan from Brandalism in a Communication to. It also accuses the advertising industry of actively promoting the need for products made from petroleum and thus climate change. "We are taking back their spaces because we want to question the role that advertising plays in promoting unsustainable consumption". Incidentally, the posters were placed behind the glass panes of the billboards by Brandalism activists dressed as JCDecaux employees. (hae)
