Franz & René: A stunning TV commercial
For the second year in a row, the Vaud Tourism Board has entrusted its winter campaign to the Franz & René agency. A TV commercial builds on the concept of the 2014 poster campaign, «Make Room for Beautiful Souvenirs.».
After an unforeseen encounter on the slopes of Vaud, two lovebirds meet again in a restaurant. Suddenly the scene is shaken, everything goes haywire. The viewer learns that the scene took place in a snow globe, a popular object that people like to bring home as a souvenir from their vacations. The agency uses the concept of the previous year's campaign: a memory and its setting. This gives the campaign an emotional character. The snow-covered Vaud, endless slopes and a touch of romance give a first impression of the diverse experiences and the unforgettable memories that can be brought back from the canton of Vaud. On the Myvaud.ch website, all winter offers can be found at a glance. The TV spot appears with five different endings, so several destinations are made known with their offers.
Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Campaign Manager), Marco De Albuquerque (Junior AD), Sven Jungo (Graphic Design). Film production: Freestudios.
