Leo Burnett: What did your food eat?
Anyone who eats animal products is also eating the animals' feed. Leo Burnett Switzerland highlighted this in an entertaining online campaign for Bio Suisse.
Meat, cheese and eggs from Knospe farms are guaranteed to have had only organically produced food on the table. The animated online banners are placed as Facebook ads and on various web portals. On the microsite Bud.ch you can answer questions about organic feed and win prizes. In the first week, over 30,000 people already took part in the competition. The campaign will run until December 20, 2015.
Responsible at Bio Suisse: Jürg Schenkel (Marketing Manager), Sylvia Gysin (Project Manager Communication Advertising). Responsible at Leo Burnett Switzerland: Vanessa Mermoud, Anna Leudolph, Cla Campell (creation), David Fischer (CD), Martin Stulz (ECD), Michael Gassler, Ingrid Zumkehr, Tobias Schoen (consulting), Erasmo Palomba (art buying), Bruno Conti (animation), Plan B Film GmbH (production), Alex Wohlrab (illustrations), adresult (programming), Konnex (media).
