ZHAW seeks health experts with bite
The Bachelor's degree program in Health Promotion and Prevention is a new program offered by ZHAW. Gestalten has created a campaign for it.
The course at the Zurich University of Applied Sciences is primarily aimed at a younger audience. In addition to a broad portfolio of expertise - ranging from epidemiology to project management to teaching social change processes - participants must ultimately bring enough charisma and energy to bring awareness and tools for healthier living to a wider audience.
To present this in an attention-grabbing and positive way was the task that the Gestalten agency set itself. In order to achieve the quickest and most direct effect possible with the available possibilities, it created a health expert with a bite. On street posters, in means of transport and online, he will in future ensure that the new training in Winterthur also tastes good to health experts with short ears.
