Online donations have increased by 30 percent
Swiss people are donating online more and more frequently. Within a year, the volume of digital donations has increased by a good third. Proportionally, however, online donations still account for only a small portion of the total.
This is the result of a study on digital donation behavior in Switzerland published by online marketing provider Raisenow in collaboration with Amazee Metrics and Getunik. Although online donations have increased by over 30 percent, their share of the overall donation market is still relatively small at 2.24 percent. "The positive trend of digital donations will increase due to the ongoing digitalization of all areas of life," Marco Zaugg from RaiseNow is certain. The study also shows that the most popular payment method for online donations is the credit card. The Swiss prefer to donate between 10 am and 2 pm from Monday to Friday. At the weekend and especially on Saturdays, however, the willingness to donate decreases.
More than 170,000 donations with a volume of around CHF 15 million from 2013 and 2014 were analyzed. However, not all online banking donations could be counted, as only transactions via the website's donation form were recorded. The proportion of digital donations would therefore be even higher, RaiseNow reported. In 2014, Swiss citizens donated more than 1.7 billion Swiss francs to various aid organizations. That is around one million more than in 2013 (SDA).
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