Havas Worldwide Genève: Horrified child heroes
Action Innocence is committed to protecting the dignity and integrity of children online. In a new campaign, Havas Genève shows that the internet can be scary for children.
While previous campaigns focused primarily on the use of computers, this year's campaign concentrates on modern electronic means of communication such as smartphones and tablets. The focus of the new campaign is on parents, who are to be mobilized to take an interest in their children's use of new electronic media. Children who are always and everywhere online via smartphones and tablets from a very early age and are not aware of the dangers. Parents should be made aware that the internet can be frightening for children without parental support. So even childhood "heroes" who normally promise protection are frightened by the scary reality of the internet.
Havas Worldwide Genève realized the campaign in collaboration with Mécanique Générale, a Paris-based studio for 3D productions and animations. Film, online banners and various print subjects were used.
Responsible at Havas Worldwide Genève: Delphine Saulnier (consulting); Gabriel Mauron (creative direction); Pierre-Olivier Gardello, Simeon Brandner (art direction); Thibaud Genevois (copywriter); Alexis Mouthon (strategic planning); Super Production (art buying). Production and post-production: Mécanique Générale. Photolithography: Scan Graphic. Sound design: Shazam. Media: Mediatonic, Geneva.
