Last but not least: declutter
Purchased expensive things that end up just standing around? A wonderful Norwegian campaign knows what to do.
In most cases, buying expensive equipment is not enough to start a new hobby. You would also have to use the products. The classic example is fitness equipment that rusts away unused in the cellar after a short period of initial euphoria. Sports or camera equipment that you finally want to try out as soon as you have time - i.e. never. Instead of being constantly confronted with a guilty conscience, it's better to get rid of the bad purchase. What Ricardo.ch is in Switzerland, Finn.to is in Norway. Try/Apt (cf. "Last but not least" 12.10.2014) has created two striking commercials for the online marketplace. And won gold in the "Film: Consumer Services" category at last week's Epica Awards. (hae)
