Blick Group becomes media partner of Formula E
Starting in 2016, the Blick Group will enter into a comprehensive media partnership with E-Mobil Züri. E-Mobil Züri is the association that plans to host a Formula E race in Zurich starting in 2017.
According to the press release, the media partnership with the Blick Group is intended to strengthen the weight of the Zurich candidacy both in Switzerland and vis-à-vis the Fédération Internationale de l'Automobile (FIA).
The media partnership includes the Ringier publications Blick, Sonntagsblick and Blick am Abend in both online and print. The aim of the partnership is to make Formula E better known in Switzerland and also to strengthen the accompanying activities triggered by E-Mobil Züri in the coming years.
For Wolfgang Büchner, Managing Director of the Blick Group, the agreed partnership represents a win-win situation: "The Blick media brand is firmly anchored in motor racing. We see Formula E as the logical evolution of Formula 1, and we consider Zurich to be the perfect venue with an impact on the whole of Switzerland."
Roger Tognella, President of E-Mobil Züri, is delighted: "The partnership with the Blick Group is an important step in our efforts to bring Formula E to Zurich. For the sponsors, the collaboration with the Blick Group gives them a strong lever to make their commitment visible throughout the country. The partnership will increase awareness and acceptance of electromobility in Switzerland."
