BSSM goes for corners at Vecchia Romagna
The BSSM advertising agency is promoting the Italian brandy Vecchia Romagna on behalf of Haecky Import.
The spirits and food specialist convinced the manufacturer a year ago with a new strategy co-developed by BSSM. Now the new campaign for Italy's No. 1 brandy has been launched in Switzerland and can be seen in specialist stores and in the popular press. The focus is on the unusual bottle of the noble brandy from Bologna. Market research has attested to the triangular shape's high level of recognition.
The campaign for Vecchia Romagna consists of measures for off- and on-trade. These include advertisements in daily newspapers, consumer magazines and special interest magazines, as well as posters and point-of-sale measures.
Responsible at Haecky Import: Mike Boehler (overall responsibility). Responsible at BSSM advertising agency, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Daniela Geiser (desktop), Philipp Buser (consulting), Eugen Leu & Partner (photography).
