SFLB for Do it + Garden Migros: Anniversary campaign created
SFLB has launched a campaign to celebrate the 50th anniversary of Do it + Garden Migros. To draw attention to the promotions, the creative team produced a TV commercial. The accompanying birthday tune was recorded using a hammer, a drill, and other DIY tools.
Exactly 50 years ago, Switzerland's first do-it-yourself specialist store opened on Flurstrasse in Zurich. To celebrate this and draw people's attention to the 50th anniversary, the creative minds at SFLB launched an anniversary campaign. Under the slogan "We celebrate, you benefit", Do it + Garden Migros is offering its customers numerous 50 percent anniversary offers and a nail competition with prizes over the next four weeks. This will be announced in a TV commercial, in store announcements and at the POS. The central element is the birthday tune, which has been specially recorded with a hammer, drill, lawnmower and many other items from the specialist store range.
Migros Do it & Garden Self-Made anniversary. from SFLB on Vimeo.
Responsible at Do it + Garden Migros: Patrick Boller (Category Manager), Giovanna Colucci, Quynh Argüello (Market Development Specialty Stores). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter, Simon Staub (CD), Oliver Kreienbühl (AD), Patrick Dubach (text), Andy Stäheli, Sylvia Kohler (consulting), Suzana Kovacevic (art buying). Production: Plan B, Chris Niemeyer and HC Vogel. Photography: Markus Weber.
