Peter Hogenkamp honored with "Digital Lifetime Award

UBS Switzerland is the new "Digital Marketer of the Year. Peter Hogenkamp was presented with the "Digital Lifetime Award" for his services to the digital industry. The "Digital Newcomer of the Year" award was presented for the second time this year.

IAB Switzerland welcomed over 500 guests at Kaufleuten Zurich, who were guided through the evening by moderator Claudio Zuccolini.

"Digital Marketer of the Year"

Nominated for the "Digital Marketer of the Year" award were five companies or projects that have shaped the digital marketing industry in Switzerland in a special way in 2015. The winner was chosen by the IAB focus groups, departments, expert groups and the board of directors. UBS Switzerland was chosen as the 2015 winner. The award was presented to the UBS team by main sponsor Romandie Network. Head of Client Dialogue Management Daniel Hünebeck expressed his delight at the great recognition for UBS, which has driven forward the bank's digitalization in recent years and built up a team of online marketing experts.

(Team Multichannel and Digitalization at UBS (from left): Mirela Jusic, Digital Campaign Manager, Sarah Blattner, Digitral Marketing Project Manager, Daniel Hünebeck, Head Client Dialogue Management, Kristina Bröckel, Marketing Project Manager)

"Digital Newcomer of the Year"

For the second time this year, a prize was awarded in the category "Digital Newcomer of the Year". The award was given to the participant with the best final grade in the "Diploma Course Digital Marketing - Basic Course" of the IAB Academy in the current year. Mark Hauri, Managing Director of Sales Support Center, was honored. The prize was presented by the main sponsors Search.ch and Adverserve. With the "Digital Newcomer of the Year", the special importance of the topic of training at IAB Switzerland is highlighted.

"Digital Lifetime Award.

At the end of the award show, Peter Hogenkamp was honored with the "Digital Lifetime Award". Hogenkamp has been at home in the digital world for many years and has played a major role in shaping it. In the companies he has founded and built up alone or with partners, he has always been a pioneer with his ideas. With his latest project, Newscron SA, he has his finger on the pulse again and shows that he always knows what's coming.

First-class speakers at the "Digital Marketing Summit

In the afternoon, the "Digital Marketing Summit" took place for the third time, offering a series of exciting presentations, case studies and a keynote address. The motto of the VIP event was "Digital Success".

Wenzel Drechsler, Head of Market Research at United Internet Media, did the job. He looked at quality in online advertising and showed why just being visible is not enough.

Olivier Quillet, Head of Corporate Marketing & Communication at Nestlé Switzerland, addressed the question of how content marketing can be successfully applied.

Felix Badura, Co-Founder and Director Product Development at Meetrics, demonstrated the switch to viewable impressions.

Björn Kaspring, Head of Premium Display & Video at InteractiveMedia, dealt with the search for the digital primal meter - the digital currency of the future. Stefan Häckel, Managing Director at Vice Cee, dealt in his presentation with narrative brand management as a savior and challenge in the digital age. "Content Marketing - Last Exit Advertising" was the title of the presentation by Martin Dräger, Managing Director at Unruly.

The highlight of this year's "Digital Marketing Summit" was the keynote by Stephan Sigrist, founder of the think tank W.I.R.E. In his presentation "The Big Noise", he explained that more data generally means more knowledge and more transparency. In his eyes, however, the rise of the data society may not bring more clarity, but the opposite: more half-knowledge and intransparency. In the future, this could force us not to outsource decisions to statistics, but to finally think for ourselves again. And it opens up a new task for marketing.

The closing words of the day belonged to David Burst, President of the IAB Switzerland Association: "Once again, the Summit as well as the Award were huge successes for IAB Switzerland! We are very pleased that this year's afternoon program was once again characterized by exciting presentations and that the award ceremony was successfully held in front of over 500 guests."

The nominated projects/companies for the Digital Marketer of the Year:

- Stailamedia
- Webrepublic
- Filmwords
- Adwebster
- UBS Switzerland

Photos: Thomas Stuckert/Advertising Week