EWZ shows the first interactive poster in Switzerland
As part of the campaign for the fiber-optic network in Zurich, an interactive poster is being used for the first time in Switzerland, allowing people to enter a contest or get more information directly through the poster.
The new EWZ.zürinet campaign started a month ago (Werbewoche.ch reported). In addition to conventional posters, an online campaign and a new event concept, EWZ now also relies on a nationwide novelty: an interactive poster. It was developed in collaboration with Wetalkwithyou and APG|SGA.
Following the campaign launched by Vizner Borel. "My Zurich. My Network." participants can create their own T-shirt texts and submit them for a competition. The most creative entries then appear on the interactive poster and can be browsed on site using a swipe gesture.
On the other hand, passers-by can inform themselves about the EWZ.zürinet fiber optic network on the interactive poster. The poster thus becomes an oversized tablet with touch function.
To avoid having to enter personal data on site, the T-shirt created for the contest submission will be sent by e-mail. Alternatively, the participant can download his or her created T-shirt to his or her cell phone via QR code and submit it using the competition access optimized for mobile devices.
The interactive poster can be seen for three weeks in Zurich Oerlikon at the Sternen Oerlikon stop.
