Geyst: From Biberist - for the whole world

Luminox - the American success story of a Swiss watch. The quality product manufactured in Biberist impresses above all with its waterproof and impact-resistant case, as well as with its design and unique luminous technology. Compared to conventional watches with so-called H3 technology, Luminox shines up to 100 times brighter - and for 25 years.

A shining example is also the concept, programming and design by the Zurich-based communications agency Geyst Website of this global brand. It is not only responsive, but also optimized for loading performance. In short, images on tablets or mobiles are downloaded in a reduced kilobyte size than on the desktop. In addition, various playful elements, such as the Day and Night slider, are also geared towards mobiles and tablets. Incidentally, the Day and Night slider makes it possible to experience the "unique" lighting technology. The website is clearly designed and structured in a user-friendly way - the user is guided but not abducted and, above all, not patronized. Thanks to a sophisticated filter function, the closest stores can be found with just a few clicks, regardless of where someone is in the world. The fact that the retrieved Luminox models display the country-specific time accurately is also not common.

Responsible at Luminox: Anna Scherer (Marketing Support, Luminox Brand). Responsible at Geyst: Christophe Vouillamoz (Lead Digital, Frontend/Backend), Samuel Seemann (Frontend), Nicole Zimmermann (Content).