Migros: New Head of Marketing Communication
Roman Reichelt, currently head of the Umbrella Brand division at the Migros Cooperative Federation (MGB), will take over as head of the Marketing and Communications Department at MGB effective January 1, 2016. He succeeds Marc Engelhard, who is leaving the company at the end of 2015.
Roman Reichelt holds a master's degree in media studies. Before taking over as head of the umbrella brand department in the Marketing Communications Directorate at MGB in 2012, he had already worked in strategic marketing planning for three years. Through his work as a consultant for a consulting firm working for Migros, he already gained insights into the Migros world in 2008/09.
"I am very pleased to have found in Roman Reichelt a passionate boss to lead the Marketing Communications Directorate and wish him much joy and success," Hansueli Siber, head of the Marketing Department and member of the General Management MGB, said in a statement. "I congratulate Marc Engelhard on his move to the Globus magazine management team. I thank him sincerely for his excellent work over the past six years. He and his team have firmly anchored the Migros brand in the hearts of our customers through forward-looking and effective marketing communications strategies," Siber added.
