Appearance for residential superstructure
Planet Luzern designed the visual identity for Maréchaux's new residential development, «Städtlipark.».
On the land of two long-established Sursee families - Beck and Wey - 60 new condominiums are being built. Planet was commissioned to develop a complete corporate design including a website.
At the time a building project is designed, there are only ideas, visions and architectural plans. This is why Planet has moved away from the usual sharp rendering images and taken the step towards watercolors. This gives the appearance of the "Städtlipark" a soft and picturesque touch that emphasizes the location of the development.
The building plot is located right next to the old town, which the people of Sursee call "Städtli". The residential area has space for a picturesque park, which is to be planted with native fruit trees and regional plants. This combination of town and park inspired Planet to name it "Städtlipark".
Responsible at Maréchaux: Ernst Maréchaux, Simone Wolf. Responsible at Planet: Silvan Kaeser (creative direction), Manuel Alonso (graphics), Serena Sauter (consulting, project management), Flumedia (web programming), Druckerei Ley (printing).
