LIA 2015: Double Gold for Saatchi & Saatchi
At the 30th London International Awards, Saatchi & Saatchi Geneva won two gold, one silver, and one bronze award. Stories won silver, and M&C Saatchi won bronze.
As in Cannes, Saatchi & Saatchi is one of the big winners at the London International Awards (LIA) in 2015. With the "HIV+ Issue" for the Austrian Vangardist Magazine, the Geneva-based agency won four awards, two of them in gold. The limited special edition of the magazine was printed with (sterilized) blood from HIV-positive people and is intended to reduce fear of contact and prejudice. The campaign has already won gold, double silver and double bronze at Cannes Lions (Werbewoche.ch reported).
Stories is also awarded with precious metal. With the Triumph campaign "Find the One" the Zurich-based film production wins silver for the music. Not entirely surprisingly, Stories hired renowned Broadway composer and three-time Tony Award winner Jason Robert Brown for the soundtrack of the international campaign. He was joined by the Prague Film Philharmonic Orchestra, which is regularly booked by international artists and star directors. Stories also made it onto the shortlist in the category "Production/Post-Production - Animation" with the campaign The German Version:
The Geneva-based agency M&C Saatchi received a bronze award. For the aid organization of the Protestant Church EPER (German: HEKS), the radio spot addresses the issue that refugees are often highly qualified, but cannot apply their skills in their new country. This campaign has also already won a bronze award in Cannes (Werbewoche.ch reported).
The list of finalists also includes FCB Zurich ("Designed by Music" for the Swiss Youth Symphony Orchestra) and Leo Burnett Switzerland ("Wrapped Report" for Emmentaler and the Selfie selfies famous artist for Samsung). Of the 14'106 campaigns submitted from 78 countries, seven percent made the shortlist, 1.2 percent received gold, 1.6 percent silver and two percent bronze. All winners can be seen at Liaentries.com/winners . The LIA are among the eight competitions from which two may be freely chosen for Advertising Week's creative ranking. (hae)
Overview Swiss Awards LIA 2015:
| Award | Agency | Medium | Category | Customer |
| Finalist | FCB Zurich | Design | Branded Content | Swiss Youth Symphony Orchestra |
| Finalist | Leo Burnett Switzerland | Design | Annual Reports | Emmental |
| Finalist | Leo Burnett Switzerland | Use of Photography Campaign | Samsung NX Mini Camera | |
| Bronze | M&C Saatchi | Radio & Audio | Public Service/Social Welfare | EPER |
| Bronze | Saatchi & Saatchi | Design | Editorial design | Vangardist Magazine |
| Gold | Saatchi & Saatchi | Media Promotion | Vangardist Magazine | |
| Gold | Saatchi & Saatchi | Design | Branded Content | Vangardist Magazine |
| Silver | Saatchi & Saatchi | Design | Innovative Use of Design | Vangardist Magazine |
| Finalist | Stories | Production & Post-Production | Animation | Triumph |
| Silver | Stories | Music & Sound | Music Original - Song | Triumph |
