Comet: Communication for new "ÖV Plus App
Bernmobil's "ÖV Plus" app can now also be used to buy multi-journey tickets. Passengers can now travel through the Libero area for less with every sixth journey. Komet created a campaign for this.
Bernmobil launched the Bern public transport app in December 2014. With this release, passengers benefit from a range of practical functionalities: For example, map-based routing in real time, "door-to-door" timetables for the whole of Switzerland, location queries using geo-localization, push notifications for lines and stops and mobile ticketing for the Libero area (from May 2015). At the same time as the multi-ride ticket was introduced, the name was changed to ÖV Plus - for which Komet developed and implemented the corresponding campaign. Among other things, e-boards, TV commercials, online and mobile banners, advertisements, posters, hanging boxes and flyers were produced.
Responsible at Bernmobil: Monika Scheiwiller, Head of Marketing Communications, Monika Ryf, Marketing Communications / Social Media Officer. Responsible at Komet: André Benker (CD), Joël Weber (AD), Silvio Demuth (Graphics), Simon Schatzmann (Head of Consulting), Claudia Shatri (Consulting)
