Match Communications: Campaign for Oswald
For spice manufacturer Oswald, staying close to consumers is a top priority. Retaining loyal customers and attracting new ones—that is the goal of the promotional campaign created by Match Communications, which features a contest for the best barbecue seasoning blend.
The participant selects 8 out of 24 ingredients, determines the intensity and gives their seasoning mix a name. The winner, determined by Oswald experts, will be rewarded with a BBQ party worth 1000 francs and the winning blend will be added to the Oswald range in spring 2016. In addition, 100 barbecue tongs will be raffled off among all participants. The Zurich agency Match Communications created and implemented the communication measures for the BBQ promo campaign: a website Oswald-bbq.ch for participation in the competition, a flyer as well as trade fair panels and advertising materials for use at the various regional and local fall trade fairs.
By mid-October, over 4300 participants had chosen and sent in their seasoning mix. The campaign will run until November 30.
Responsible at Oswald: Lea Imwinkelried. Responsible at Match Communications: Roland Sennhauser, Christian Staub.
