Daniela Ciotto new for JLS Digital creative formative
Over the past four years, Daniela Ciotto has played a key role in shaping UBS’s public image; she will now be putting her creativity to work at the Lucerne-based agency JLS Digital.
In her new role as CCO and member of the Executive Board, she is responsible for the areas of creation, consulting and marketing, thus strengthening the agency division of the company. JLS Digital is not only a creative agency, but also a general contractor in digital marketing. The company combines competencies in creation, marketing and technology and offers its clients customized digital solutions from A-Z. "Creating digital worlds for our clients and surprising, differentiating and involving them through moving images is a very exciting and challenging task," Daniela Ciotto said in a statement.
At the major bank UBS, she had built up the Creative Concepts & Campaigns department and thus had a strong influence on the bank's perception in the Swiss market through the national campaigns from her area (e.g. the bank's current pension campaign). Prior to this, she built up the digital signage area (e-screens) for UBS and laid the foundation for this, now important, proprietary communication channel of the bank. Originally, Daniela Ciotto comes from the agency and fashion world (Bally, Calida) and has developed communications for a wide range of clients at various creative agencies. She brings a wealth of experience from a wide range of industries (automotive, fashion, finance, consumer goods, services, telecommunications, etc.). Daniela Ciotto will join JLS Digital on November 1 at the company's new headquarters in Lucerne.
