On the virtual board for as long as possible with Ovo
An online game from Ovomaltine encourages players to try stand-up paddleboarding. True to the Ovo slogan, the goal is to stay standing on the virtual paddleboard for as long as possible.
Ovomaltine has already shown that stand-up paddling (SUP) is not that easy and requires a lot of stamina in a TV spot. From the comfort of a dry TV chair, you can see how treacherous a board can be in the water. Now Ovo challenges with a Online game everyone to try it out for themselves: True to the Ovo claim "not better, but longer", the aim is to stay on the stand-up paddle for as long as possible, avoid the obstacles and collect Ovo products.
And then it's off to the real water: the main prize for all players is a SUP course for four people. The game could be played directly on YouTube in the Masthead banner for one day at the launch and is still available on Ovogame.ch retrievable.
Responsible at Ovomaltine: Christof Stulz (Marketing Manager), Simon Schiess (Brand Manager Ovomaltine). Responsible at Leo Burnett: Martin Stulz (ECD), David Fischer (CD), Suzana Kovacevic (FFF), Lukas Tauss (AD), Cla Campell (text), Michael Gassler and Tobias Schoen (consulting); programming: Cubera; illustration: Sebastian Iwohn
