Advertising market picks up again
The advertising market grew slightly in August for the first time in five months. Advertising worth CHF 256.6 million was placed in the media, 0.8% more than in the previous year.
Media Focus The advertising market grew slightly in August for the first time in five months. Advertising worth CHF 256.6 million was placed in the media, 0.8% more than in the previous year. In July, the advertising market had fallen by 1.0%. TV, radio and posters were the main media to record growth. However, the print media continued their steep decline. Since the beginning of the year, the daily, weekly and Sunday press media group has recorded gross advertising losses of CHF 85 million compared to the same period last year. Vehicles in particular saw an increase in advertising in August (+ almost 46 %). The IT segment also saw a significant increase (+just over 30 %). Media Focus also registered significantly more advertising in the energy, non-profit campaigns, political campaigns and pharmaceuticals segments. Advertising activity for watches and jewelry declined the most (- 43 %), in particular due to the decline in watch advertising.
