E-media continues to grow
The Goldbach Media Index (Gemi) reports further growth in advertising intensity across electronic media in August 2009. The index shows an increase of 3 index points to 440 (437) for electronic media.
Gemi The Goldbach Media Index Gemi shows a further increase in advertising pressure via e-media in August 2009. The index shows an increase of 3 index points to 440 (437) for electronic media. The TV medium also increased by 3 index points to 446 (443). While radio grew by 4 index points to 255 (251), teletext lost 2 index points to 148 (150) in advertising pressure. Digital advertising space also fell by 3 index points to 189 (192). When assessing the index, it should be noted that the thirteen previous months are seasonally smoothed in the short-term analysis.
Since the introduction of the first advertising window in 1993, the Gemi has provided information on the indexed development of electronic media in comparison to the market as a whole. In addition to the existing media groups TV, radio, online and teletext, digital advertising space has also been included since 2007.
Since the introduction of the first advertising window in 1993, the Gemi has provided information on the indexed development of electronic media in comparison to the market as a whole. In addition to the existing media groups TV, radio, online and teletext, digital advertising space has also been included since 2007.
