Migros Media adapts organization to strategic business areas

Migros Media is present on the market with the well-established Swiss publishing publications Migros-Magazine, Saisonküche and Vivai. Since 2012, the Migros media company has been systematically expanding its supplementary corporate publishing activities and realizing journalistic and commercial commissioned products. In addition to print products such as brochures and customer magazines, projects in the multimedia and communication design sectors are increasingly being conceived and implemented. In order to sharpen the market focus and further strengthen and expand its own competencies, the commissioned products are now being separated from the publishing business and organizationally transferred to the "Commissioned Products" division. The product portfolio of the newly created division comprises the areas of expertise "Content Marketing / Corporate Publishing" and "Corporate and Communication Design".

Bruno Boll (photo), currently Creative Director and Head of "Design/Image/Multimedia", will take over the management of the new business unit. He has been working for Migros Media for six years and has extensive experience in communication and communication design.

"The structural separation of the two divisions will enable us to develop the market on a broader basis, operate much more flexibly and therefore grow faster. I am particularly pleased that we have been able to appoint an internal candidate to head the new business division. It shows that Migros Media has a strong management team and the necessary know-how for further expansion," says Lorenz Bruegger, Head of the Migros Media Directorate.