#boostzuerich: Adidas and Statement Launch Running Community
Conceived as a "Gastro-Battle," this brand activation campaign helped Adidas attract the attention of an urban target audience, raise awareness of the new Boost models, and highlight the fact that running, in particular, can be a communal experience.
With its innovative Boost technology, Adidas is setting a new standard for energy recovery during running. By creating emotional experiences and a clear product focus, Statement has created a community that turns participants into ambassadors for the brand. The goal was to create a healthy foundation for an organically growing running community.
#boostzuerich focuses on young, hip opinion leaders in the city of Zurich, from which the Tribe was launched. Six hip bars put together their own running teams, consisting of employees and regulars. The goal of each of the six organized social runs was to get as many team members as possible to the starting line and score points. Combined with cozy after-run events in the respective bars and a spectacular closing event in the Anvil Ramp with a unique concert, the series of events became the talk of the town. The final relay in Zurich's Letzigrund Stadium was certainly another highlight.
Responsible at Adidas Sport: Beat Lerch (Senior Marketing Manager), Guido Mazzolani (Manager Brand Communication), Denise Brunschweiler (Sports Marketing Manager). Responsible at Statement: Philipp Brunner, Renato Auer, Roger Gebert and Andrea Barben (idea, concept, project management and realization), Case-Film: filmerei.ch (responsible: Sven Rufer, Thileeban Thanapalan and Veky Arnaut).
