Content&form for M-Budget: Perfectly combined
M-Budget is launching three new bundled packages for TV, internet, and landline service that are tailored to the needs and requirements of its customers. Inhalt&Form has created a campaign for this initiative.
The focus should not be on the technical aspects, but on the person as they see themselves: as a beginner, connoisseur or expert. Addressing needs alone is nothing really new in this industry. The Zurich-based BSW agency Inhalt&Form wanted to visualize the different needs from the perspective of the target group and at the same time get to the heart of the combination concept of the offer. Each subject was created from a combination of three to four people, sometimes of both genders.
The national campaign is being played out on posters, in advertisements, online, on in-store TV and on the sales floors of melectronics, mobilezone and Swiss Post.
Responsible at Migros-Genossenschafts-Bund: Christoph Vogler (Head of Communication Specialty Stores), Michel Noverraz (Head of Communication melectronics), Eva-Maria Morton de Lachapelle (Project Management Communication), Patrick Marti (Division Manager melectronics), Thomas Forrer (Category Manager New Media); Philipp Marquard (Head of Media FMC), Simone Blaser (Project Management Media). Responsible at Wingo: Luca Donada (Head of Sales and Marketing), Franziska Imhof (Senior Marketing & Project Manager). Responsible for content&form: Serge Riedener (CD), Karin Estermann (Senior AD), Fabian Zahner (text/concept), Raymi Mendoza (graphics), Barbara Zingg, Manuela Marty (consulting), Oliver Nanzig (photography), Danielle Stutz (production), Felix Schregenberger (image processing).
