Havas: National mental health campaign continues
Havas Worldwide Zurich is openly addressing sensitive issues on behalf of Pro Mente Sana and various cantons and is continuing the national mental health campaign launched in 2014.
In a broad-based awareness campaign, Havas Worldwide asked the question "How are you?" in 2014. Commissioned by the Swiss Pro Mente Sana Foundation and the Health Department of the Canton of Zurich - in collaboration with the cantons of Aargau, Bern, Graubünden, Lucerne, Schwyz, Solothurn and Thurgau - the aim was to make mental illness a topic of conversation.
The campaign has been continuing since October 10 with a focus on the topic of work. Just in time for Mental Health Day, new subjects show discussion situations in the professional environment. Supposed taboos such as burnout or sleep disorders are openly addressed - with the aim of reducing inhibitions and encouraging people to offer and seek help. A specially produced brochure and the web portal How-do-you.ch offer conversation tips and practical support.
Responsible at Pro Mente Sana and Health Promotion Canton Zurich: Marcel Wisler (pro mente sana), Annett Niklaus (Health Promotion Canton Zurich). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Folker Wrage, Michael Kathe (creative direction), Denise Frech (art direction), Claude Schweizer, Davide Schenker (graphics), Mathias Bart (text), Caroline Ronzani, Nuria Büchi (consulting), Wolfgang Kunz (consulting digital), Cara-Anne Specker (art buying).
