Last but not least: Testicles among themselves
The Australian agency Clemenger BBDO has two testicles talking - and is met with enthusiasm.
The fact that underpants for men should not only look good, but should first and foremost be comfortable, seems to be increasingly coming to the fore in advertising. This has already been clearly communicated by the underwear label Tommy John (Werbewoche.ch reported). The Australian underwear manufacturer Bonds also takes a more creative (and likeable) approach than photographing Cristiano Ronaldo or Justin Bieber in their underpants. "Very comfy undies" - the two talkative testicles agree, discussing their worries and woes and occasionally consulting their brains for further clarification. You don't have to find it funny - but you can. With a clear conscience. The campaign is being celebrated on YouTube - with lots of clicks and enthusiastic comments. (hae)
