Media Trend Journal: In bad times, the tried and tested prevail

In the Media Marketing Agency category, Publisuisse returns to first place after a three-year hiatus. IP Multimedia, which won the award for the first time a year ago, must share second place with AdLink—a subsidiary of the same company that is growing increasingly strong. Cinecom, the winner in 2006 and 2007, has lost further ground. The cinema and TV marketing agency, part of Publicitas, has now slipped to sixth place. Among media providers, 20 Minuten is celebrating its third consecutive victory. The NZZ has returned to the podium. Tamedia Zeitungen has remained there; both are former award winners.