Publicis: Roger Federer in space for Jura
Two years ago, Publicis distilled Jura’s coffee culture into a short, catchy slogan: «Freshly ground, not in capsules.» The latest campaign is also based on this “Lead the Change” strategy developed by the agency.
Once again, this is surprisingly realized by Jura brand ambassador Roger Federer. Federer, a man of the world, has been everywhere in his career. Except in space. And that's exactly where the new TV commercial takes him. The tennis star floats through a space station and visibly enjoys this new experience, until a nasty realization makes him shudder. Fortunately, this was only a brief daydream - inspired by the futuristic Jura Z6 fully automatic coffee machine, which serves an incomparable and, above all, freshly ground espresso. The 360-degree campaign started with social media teasers, including a post by Roger Federer on his Facebook page. In addition to the TV commercial, advertisements are also used.
Responsible at Jura: Emanuel Probst (General Manager), Edward Charnaud (Head of Global Marketing), Meinrad Kofmel (Head of Communications & PR). Responsible at Publicis: Ralph Halder (ECD), Albert Matzinger (text), Jürg Ernst (AD), Mathias Kröbl (graphics), Candido Righetto, Lena Jaggi (consulting), Jonas Hartmann (litho), Cem Van-Der-Schaar (FFF/Art Buying), Markenfilm (film production), Marc Schölermann (director), Philipp Jeker (photographer portrait), Jonas Spengler (photographer packshot).
