"EcoDriver " with 100'000 downloads in 4 days
Driving smart needs little, but saves a lot of fuel and money. Quality Alliance Eco-Drive and Energie Schweiz have commissioned the agencies TBD and Dreipol to convey these messages in an entertaining and interactive way, without any admonishing fingers.
Shifting up quickly, driving at low revs or pumping the tires better are three of the twelve tips that can easily be incorporated into everyday driving. To make smart driving tangible and, above all, experienceable, the two agencies worked with the client to develop a mobile game based on the Eco Drive rules. The better you apply them intuitively, the further you drive on your tank of fuel. You don't even have to know the rules, you literally experience them in the game and become an Eco Driver.
The "EcoDriver" mobile game has obviously struck a chord. Even before the start of the campaign, it was a big hit and two days after the launch there were already over 100,000 downloads. (Incidentally, the current high score is 15,300 meters.) You can download "EcoDriver" free of charge from the App store and in Google Play.
Responsible at Quality Alliance Eco-Drive and at Energie Schweiz: Reiner Langendorf, Regula Zehnder, Cornelia Tignonsini, Christoph Schreyer, Hermann Scherrer, Daniela Bomatter. Responsible at TBD and Dreipol: Sandro Nicotera, Gregor Falk, Alain Groeneweg, Stephanie Stutz, Tom Seinige (creation), Nino Cometti, Susan Bosshard, Dondup Shelkar, Renée Margelist-Brogli (consulting), Rainer Bühler (strategy).
