Swiss Radio and Television Wins Eight International Eyes & Ears Awards
Eyes & Ears of Europe, the European association for design, promotion, and marketing in the audiovisual media sector, presented SRF's Design and Marketing department with eight awards at the 2015 Medientage München.
On Thursday, October 22, 2015, the industry association Eyes & Ears of Europe honored outstanding production achievements of the past year with the International Eyes & Ears Awards. The best productions of the past year were honored in various categories in the fields of media design, audio, interactive, promotion and cross-media campaigns. Swiss Radio and Television was delighted to receive eight awards.
Category Best Program Opening Credits: Sports
1st prize for SRF: European Athletics Championships
The jury's reasoning: In the opening credits for the 2014 European Athletics Championships in Zurich, SRF focuses on the typical disciplines: sprinters, javelin throwers and relay runners compete for top performances. The decisive moments are captured in slow motion: the sprinters' thrilling finish, the javelin throw or the handover of the baton. Produced to the usual high quality, the opening credits arouse the audience's passion.
Category Best Program Opening Credits: Culture
1st prize for SRF: Baroque
The jury's reasoning: Lavish decorative elements, gold leaf and leafy tendrils - eye-catching, seductive and surprising. Hardly any other epoch relies so heavily on effects and stirs up emotions. The opening credits for the Baroque theme on Swiss radio and television are designed accordingly. Geometrically designed gardens, fencing duels between gallants and tables overloaded with food show typical features of that era. All moments are staged in a high-quality way on a woman's body - sensual and opulent.
The "ECO" special won second prize in the Best 2D/3D Animation category. Second prize was also awarded to the Formula 1 on-air program spot; third prize in the same category went to the football spot. SRF Kultur won second prize in the Best Cross-media Channel Campaign category.
"Glanz & Gloria" wins third prize in the Best Studio Design/Set Design/Scene Design category. The third prize also goes to SRF Sport in the Best Sports Design category.
