WVC with double-sided campaign for Dianit
Nothing lasts forever. Or does it? This question is answered by the new campaign, which was created by the Bubik-based creative agency WVC.
A poster motif was developed for the safe manufacturer Dianit in which the product promise is shown in a special way. The word "nothing" is strikingly crossed out with two crossed and maltreated crowbars, turning "nothing lasts forever" into "lasts forever". A brand promise that suits Dianit and its range. After all, burglars have been biting their teeth out on safes since 1969. In other words, Dianit safes defy every crowbar.
