The revenge of the packaging
ViznerBorel dramatizes the dangers of littering for the IGSU.
ViznerBorel is not pointing a finger at young people, who, according to statistics, are among the main culprits of littering, but a very nasty monster. The tongue-in-cheek but otherwise unmistakably clear campaign shows us how careless littering will inevitably come back to haunt us. ViznerBorel developed the subjects specifically for use in schools, on the Internet and in other media relevant to the target group of young people.
At the same time, as part of its long-standing commitment to the interest group for a clean environment, the agency has designed a series of follow-up subjects for the ongoing campaign, which are also aimed at a general audience. For around seven years, the IGSU has been successfully pursuing the goal of preventing the careless discarding of waste in public spaces. With the anti-littering ambassadors, the "IGSU Anti-Littering Contest" and other innovative measures, the IGSU has achieved a high level of acceptance and attention for this sensitive social problem.
The IGSU was founded in May 2007 by the recycling companies IGORA-Genossenschaft für Aluminium-Recycling and PET-Recycling Schweiz. These two private-sector organizations have been working together to combat littering since 2004. In the meantime, an open platform has emerged in the fight against littering and further partners from consumer-related areas and the recycling industry have been won over for further joint measures. The current campaign can be seen nationally on posters, advertisements and on the Internet. pan
At the same time, as part of its long-standing commitment to the interest group for a clean environment, the agency has designed a series of follow-up subjects for the ongoing campaign, which are also aimed at a general audience. For around seven years, the IGSU has been successfully pursuing the goal of preventing the careless discarding of waste in public spaces. With the anti-littering ambassadors, the "IGSU Anti-Littering Contest" and other innovative measures, the IGSU has achieved a high level of acceptance and attention for this sensitive social problem.
The IGSU was founded in May 2007 by the recycling companies IGORA-Genossenschaft für Aluminium-Recycling and PET-Recycling Schweiz. These two private-sector organizations have been working together to combat littering since 2004. In the meantime, an open platform has emerged in the fight against littering and further partners from consumer-related areas and the recycling industry have been won over for further joint measures. The current campaign can be seen nationally on posters, advertisements and on the Internet. pan
