Last but not least: Advertising to fall asleep to
If you're well insured, you sleep well. To demonstrate this, M&C Saatchi put billboards into a deep sleep.
On behalf of the insurance company Hollard in South Africa. The six large billboards have their eyes open in daylight and slowly fall into a relaxed sleep as dusk falls. Like all those who don't have to worry at night, but feel safe and sound. Billboards that react to their environment always have their appeal - no matter how original the idea. (hae)
