Agency at the airport wins triple metal at the Austrian Columbus Award ceremony
Last Thursday, the Dialog Marketing Verband Österreich (DMVÖ) awarded the coveted Columbus Trophies in Vienna. For the first time, a foreign agency, Agentur am Flughafen, made it into the top 3 of the dialog marketing rankings in Austria.
In addition to the agency at the airport, another Swiss agency, Wirz Wietlisbach, was successful and placed in the ranking. At this year's award ceremony, the creatives from Altenrhein were honored with 3 works at once:
The acquisition mailing "Immobillienmarkt aufgeräumt" for T. Ruggiero & Söhne was awarded gold. The aim of the leading painting business in eastern Switzerland was to attract more real estate administrators and property managers as customers. To achieve this, the creative team from Altenrhein designed a direct mailing consisting of a paint roller and a paint pad. As soon as the recipient pulled the roller over the ink pad and unrolled it in the white mailing box lid, he learned what Ruggieros had to say to him.
The overall campaign for Weinrebellen.ch was praised with silver. The rebellious wine merchants had had enough of distinguished wine talk. So the agency at the airport developed the entire DNA of the brand from A to Z for the rebels, created a new web presence and ensured strong guerrilla actions. The agency also promoted the reopening of the store. This was done with a wine manifesto, a rebel party, bottle bank guerrilla actions and impressive F 12 posters.
The multi-stage door-opener campaign for the Schützengarten brewery in Sankt Gallen was honored with bronze. The brewery launched Gallus 612, a unique old-style ale. For the acquisition, the airport agency developed a sealed teaser letter that asked restaurateurs to add Gallus 612 to their product line. The next step was to send a beer bible bound in fine linen and a Gallus 612 tasting bottle with accompanying glass embedded between the book covers.
