Agency at the airport: Plasticine campaign realized for Roundtech
Round swaging is a metalworking technology that hardly anyone is familiar with. To raise awareness of this precision mechanical cold-forming process among target audiences in the automotive, furniture, and medical technology industries, as well as in mechanical and equipment engineering, the agency created a “kneading” campaign at the airport.
Rotary swaging is a processing technology for metal parts that hardly anyone knows about. Not even proven specialists. In order to make the precision-mechanical cold forming process more popular with target groups in the automotive, furniture and medical technology industries as well as in mechanical and apparatus engineering, the agency at the airport created a swaging campaign that has been on display in specialist media, on the web and as a mailing and brochure since September 2009.
Responsible at Roundtech AG, Flums: Paul Hafner (Managing Director). Responsible at the agency at the airport: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Patrick Lindner (text). Plasticine artwork: Eva Witschi, Illux Birrwil. Photo: Vision Studios, Balgach.
Responsible at Roundtech AG, Flums: Paul Hafner (Managing Director). Responsible at the agency at the airport: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Patrick Lindner (text). Plasticine artwork: Eva Witschi, Illux Birrwil. Photo: Vision Studios, Balgach.
