Matteo Schuerch founds Converto

"My former position as an executive in the affiliate industry allowed me to develop an understanding of the needs of advertisers, agencies as well as website owners. I found that today's performance media providers often fail to fully meet these needs. The solutions and technologies specifically developed by Converto are designed to fill exactly these gaps and deliver real value to market participants."

Digital advertising has long since become a crucial marketing channel for most companies. However, according to Matteo Schuerch, customers are generally not all positive about online advertising, often due to aggressive formats with irrelevant content. "At Converto, we strongly believe that successful online advertising can only be achieved by fully personalizing the customer experience and optimizing the relevance of content to the user in real time. This requires ad formats and marketing products that are consistent with each other and make online advertising an interesting and enjoyable experience for users."

With this vision, Converto develops online marketing solutions and technologies that generate added value for the market while being easy to understand and use. With targeted campaigns, customers can generate attention on many different platforms simultaneously, from Swiss premium websites to social networks like Facebook. The first campaigns that advertisers and agencies can book with Converto are Performance Audience Advertising campaigns. Other innovative solutions will follow in the coming months.

"With our target group-specific performance advertising campaigns, our customers can efficiently reach their target group with the right message at the right time and generate qualitative conversions. Our technology intelligently targets our clients' ads on Swiss partners' websites, enabling targeting of new and returning customers, increasing traffic to their landing pages, and sustainably boosting their conversion rates."

Matteo Schuerch, Founder and CEO

Converto was founded by Matteo Schuerch, a Swiss performance marketing expert. Born and raised in the Italian-speaking part of Switzerland, he studied music (piano) and business there at the same time. In 2010, he also completed a Master of Science in Management at London Business School. After working as a strategy consultant at Solon Management Consulting in Germany and as the person responsible for southern Switzerland at Booking.com, he became managing director of the leading performance marketing network Affilinet in 2012. There he successfully launched Affilinet's Swiss activities and helped the company to become the market leader in affiliate marketing.