Euro RSCG campaigns against ban on minarets
On November 29, 2009, Swiss voters will decide on a ban on minarets. The Society for Minorities in Switzerland (GMS) opposes the initiative to ban minarets. Euro RSCG Zurich is supporting the GMS pro bono with advertisements, posters, and other promotional materials.
Swiss voters will decide on a ban on minarets on November 29, 2009. The Swiss initiative wants to ban the construction of minarets throughout Switzerland by referendum. The Swiss Minorities Association, which campaigns for the right to life, culture and integration of old and new minorities, firmly rejects the initiative to ban minarets.
The agency Euro RSCG Zurich is supporting GMS free of charge with advertisements, posters and other advertising materials, as detailed in a press release. The campaign kicks off with an idea that stands out with a positive message. In contrast to the polemical and poisonous nature of the initiators. In a free, democratic and solidary country like Switzerland, there is enough room for all religions, it continues. Visually translated: various religious buildings rise up into the sky, which is big enough for everyone.
Responsible at Iras Cotis/ Society Minorities Switzerland: Giusep Nay (former President of the Federal Supreme Court), Heinz Haab (Iras Cotis), Michael Chiller-Glaus (Swiss Minorities Society GMS), Ronnie Bernheim (entrepreneur), Hanspeter Ernst (Director of the Zurich Lehrhaus), Rifa'at Lenzin (Islamic scholar), Regula Renschler (publicist), Georg Vischer (former President of the Basel-Stadt Church Council). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Marietta Albinus, Emi Lehmann (AD), Marianne Sauter (consulting), Anna Colby (art buying), Edi Burri (production).
The agency Euro RSCG Zurich is supporting GMS free of charge with advertisements, posters and other advertising materials, as detailed in a press release. The campaign kicks off with an idea that stands out with a positive message. In contrast to the polemical and poisonous nature of the initiators. In a free, democratic and solidary country like Switzerland, there is enough room for all religions, it continues. Visually translated: various religious buildings rise up into the sky, which is big enough for everyone.
Responsible at Iras Cotis/ Society Minorities Switzerland: Giusep Nay (former President of the Federal Supreme Court), Heinz Haab (Iras Cotis), Michael Chiller-Glaus (Swiss Minorities Society GMS), Ronnie Bernheim (entrepreneur), Hanspeter Ernst (Director of the Zurich Lehrhaus), Rifa'at Lenzin (Islamic scholar), Regula Renschler (publicist), Georg Vischer (former President of the Basel-Stadt Church Council). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Marietta Albinus, Emi Lehmann (AD), Marianne Sauter (consulting), Anna Colby (art buying), Edi Burri (production).
