Last but not least: Farmer with power
To ensure the apples reach the shelves quickly and stay fresh, Edeka has them transported by a speedy farmer driving a 425 PS vehicle.
Regional makes sense, because short delivery routes only have advantages. For everyone involved. The customer buys fresh, the environment breathes a sigh of relief - and the retailer can write sustainability on the flag. However, short delivery times are not only achieved through short delivery routes - but also through particularly fast transportation. What is somewhat difficult in reality works without a hitch in advertising. Jung von Matt/Alster pulls out all the stops for Edeka and sends Bauer Georg on a delivery trip in a 1954 Ferguson pimped up to over 400 hp. It's not really sustainable, but at least it's entertaining. And well done. However, Raser farmer George doesn't quite come close to the Jung von Matt/Limmat chicken that laid the egg in Migros in terms of freshness. (hae)
